K11 ECOAST, the largest harbourfront kultural-retail destination in GBA (Shenzhen), embodies "The Tropics of Pure Inspiration," where culture, art, sustainability, and creativity converge.

The K11 ECOAST branding, inspired by nature, features circular, organic forms with rounded edges and curved typography. This minimalistic yet dynamic style, paired with earth-toned hues, symbolises sustainability and harmony. The design evokes a vibrant, lush environment rich in artistic inspiration, using exotic colours and cultural imagery to capture a dynamic, creative space. Anchored by the primary K11 corporate color, the brand’s tropical atmosphere is enhanced by secondary hues, representing K11 ECOAST as a space where culture, art, and sustainability thrive.