Branding design for new generation credit card - sim. It is Simple, memorable and modern. 

The "sim" credit card branding revolves around the message "Simple Instant Money," emphasising accessibility and financial empowerment. The "sim" logo reflects simplicity and straightforwardness, with a simple, bold design and clean typography that reinforce the brand's modern, user-friendly image. Bold colours—vibrant yellow and deep purple—symbolise joy, creativity, and intelligence. The cohesive branding ensures that users find the product both approachable and effective for quickly achieving their financial goals.