Website design for Premier League football club West Ham United. Focusing on boosting the brand's corporate identity. Implement a new IA to elevate the user experience and engagement on the platform.

West Ham United's digital strategy enhances global fan engagement by bridging social media and traditional club websites. The revamped platform features West Ham Live, a text-based radio station, and a Live Match Centre for real-time match commentary and statistics. It also connects global supporters through Integrated Supporters Clubs and offers personalised content on My West Ham, including exclusive deals and voting on key club polls. This approach brings fans closer to the action, both on and off the field.