Brand revamp for Asia’s largest independent asset management firms. Inspired by the stock chart, capturing the effort that the Value Partners spends on every up and down, every move, every moment in the stock market.

Value Partners, Asia's largest independent asset management firm, has a visual identity inspired by the dynamic nature of stock charts, symbolising its expertise in navigating market fluctuations. The updated identity features a modern, clean design with a stylised 'V' representing precise market operations. The original green has been modernised, while navy blue has been introduced as a secondary colour to signify "In-depth Company Research" and enhance brand depth. This refresh honours the firm’s heritage and values while positioning it for continued leadership in the evolving financial industry.