Create a OOH campaign for launching Hong Kong’s pioneering kultural-retail landmark - K11 Musea. It is Hong Kong's first ’immersive art-route’. No matter where you stood, our muses pointed you to K11 MUSEA.

As an international shopping mecca, Hong Kong has no shortage of shopping malls. How could we get the public excited about yet another one? Enter K11 MUSEA, Hong Kong’s newest ‘cultural-retail destination’. Positioned on Victoria Harbour as 'A Muse by the Sea', we drew inspiration from Greek mythology's Muses. We introduced a series of Muses, each embodying different attributes of K11 MUSEA, and transformed TST and Kowloon MTR stations into Hong Kong's first 'immersive art-route'. No matter where you stood, our Muses pointed you to K11 MUSEA.